Has been recognised as the most influential person in Data (by DataIQ) and has achieved numerous awards, innovations and patents. Sanjeevan Bala is ITV’s Group Chief Data & AI Officer and is responsible for transforming the integrated published broadcaster to fully leverage the value of Data, AI and Web3 capabilities to create value for Content IP Businesses in how they Produce, Promote, Distribute and Monetise content. He has spent time across numerous sectors including, Retail, Banking, Pharmaceuticals, Energy and Multi Sided Marketplaces. He has combined his experience in large corporations with building and scaling a number of startups in SIlicon Valley. Sanjeevan has been recognised as the most influential person in Data (by DataIQ) and a thought leader internationally as his work has won numerous awards, innovations and patents. He also leads and chairs a number of industry communities across Data, AI and Web3 to foster collaboration and adoption. He has complemented his executive career with a NED role on a FTSE business.