A marketing veteran of 20 years, Omar has had the privilege of leading exciting digital transformation and regional marketing and advertising leadership roles that helped shape, build, commercialize and scale successful businesses and revenue streams for clients across the MENA region, working with such names as Bytedance (Tiktok), Pepsico, Google, P&G, Reckitt, and many others. Omar currently leads Kijamii's expansion in Saudi Arabia as Managing Director after five years of leading on strategy and creative.