Mostafa Zafer is the Vice President, IBM Data, AI and Automation, Middle East and Africa. In his role, Mostafa is responsible for strategy, sales, revenue and client advocacy for IBM’s hybrid cloud, data, and AI solutions - a high growth business that is one of the cornerstones of IBM’s growth strategy. Mostafa has over 20 years of experience in sales and strategy leadership in IBM where he held several leadership positions in multiple countries. Prior to his current role, he was the Data & AI Leader for MEA, responsible for owning, defining and executing the Data and AI strategy in the region. Some of his other key roles include leading IBM’s software business for Middle East and Pakistan, leading software sales in Saudi, and acting as global software sales strategy leader in New York. Mostafa also worked on the growth strategy for the Middle East and later on for Africa, as the growth strategy leader for the region.Mostafa is a firm believer in the importance of intersecting strategy, sales leadership and developing solid client partnerships and to deliver solutions that make a difference for IBM’s clients and ecosystem in the region.