Lulwa AlHarbi, is the CEO and Partner at Acquaint Communications one of the leading, but quieter Saudi agencies in the Kingdom today. Under her leadership, the agency which recently celebrated its 10th anniversary, evolved from its domination on the digital market, to a full service agency in recent years. The organization's evolution has provided noticeable growth in the traditional communication and production sector, with key clients such as Jeddah and Riyadh Seasons, Riyadh Bank, Flynas & Misk Foundation to its name. As a 2030 Misk Leader, Lulwa believes in continuous evolution - not just for her organization, but also for herself. She stands strongly behind the 'For Saudi, By Saudi' mindset, with a focus on developing the generation of tomorrow to do their part in delivering the national vision. She is known to lead from the front, and definitely not one to shy away from getting her hands dirty when needed. On a personal front, she is mother to young Saif, who is often seen spreading complimentary smiles in the hallways of Acquaint Communications. Lulwa is a budding tennis player and has a personal interest in developing the custom gifting industry in Saudi Arabia.