With a reputation as a forward-thinking digital expert in the MENA region, Nadeem Ibrahim has earned accolades in the industry for his exceptional expertise and strategic vision. As the Head of Digital at UM KSA, he offers over 16 years of experience, driving audience-centric strategies and delivering valuable insights to clients in the Kingdom. Nadeem's passion for data and analytics fuels his commitment to keep clients ahead of the curve by leveraging cutting-edge technology and innovations. At UM KSA, Nadeem plays a pivotal role in cementing digital thought leadership across the Kingdom. Spearheading strategies, DMT frameworks whilst ensuring clients benefit from the best-in-class tech and digital opportunities. His proficiency has led him to work with flagship clients spanning various industries, delivering measurable results, and propelling businesses towards success. Recently, Nadeem and his team swooped the Smarties MENA awards, taking home over 18 trophies including best agency and advertiser of the year. Alongside, Nadeem has had a side passion for helping to nurture the industry with his presence at the IAB, presenting at thought-leadership events across the region and writing his own content for a range of publications. Prior to joining UM, Nadeem's journey in the digital landscape includes significant contributions during his time at DAZN, where he played a key role in developing and implementing critical marketing frameworks across their global markets. His influence extended to Germany, Japan, US, Canada, Brazil, Italy, and Spain, leaving a mark on an international scale. Nadeem is passionate about all things AI, data, analytics and thrives when empowering businesses to succeed in an ever-evolving digital landscape – almost against the status quo!