Dubbed the “New Media God Father” in Saudi Arabia, Kaswara Al-Khatib is the founder of UTURN, an online entertainment network which breaks free from conventional media and provides Saudis, particularly young people, with relevant content that speaks directly to their social needs and aspirations. In 2011, with a mission to bring creative, edgy, relevant and high-quality content to Arab audiences, Kaswara joined UTURN and was an integral part of growing the company to become the largest Arabic MCN (Multi Channel Network), with more than 6 billion lifetime views and 31 million followers and subscribers. UTURN is now part of pop culture in the region and is also seen as a key media player competing against satellite channels in the Kingdom. It is widely recognized for pioneering an entirely new Saudi industry where the influence of this ‘new media’ will be integral to unlocking the voice and skills of the country’s next generation of emerging talent. Under the leadership of Kaswara, UTURN has achieved unprecedented market penetration through YOY investment in new programming and channel development. The world took notice of UTURN’s success and in 2018, Kaswara was approached by Webedia Group to merge the business with digital media company, Webedia Middle East, to form Webedia Arabia Group, where Kaswara was appointed as Chairman. Since its official launch in 2018, Webedia Arabia Group has proven to be a leading media and technology company effectively and efficiently connecting businesses with Middle East consumers through strategic, culturally-driven and creative solutions.