Ahmed Younis, also known as Fizo, is a highly respected Chief Creative Officer with over 25 years of experience in creative leadership and digital strategy. He currently serves as the Chief Creative Officer for Publicis Communications KSA, where he oversees Leo Burnett and Saatchi & Saatchi. Prior to this role, Fizo led the Creative Shop at Meta for the Middle East and North Africa. Fizo's visionary leadership has led to transformative changes within agencies like Cairo Elephant and FP7/McCANN Cairo, reshaping the creative and digital marketing landscapes. Throughout his career, Fizo has made significant contributions to the creative industry, earning recognition from prestigious organizations such as Cannes Lions, D&AD, Effie's, Andy’s, and LIA. His strategic initiatives have garnered numerous awards, solidifying his position as one of the top 10 Creative Leaders in the Middle East and North Africa.