Ray Eglington

Ray has more than 35 years of strategic excellence in corporate reputation, integrated campaigns, issues management and crisis communications. He created Four's acclaimed 1-3-6-2 TM messaging methodology and leads C-suite message development and executive coaching for the agency's global clients.His leadership spans high-stakes campaigns across aviation, nuclear energy, mega- and giga-projects, real estate and destination marketing. Ray has secured virtually every major award in communications, including the PR Week Grand Prix, the IPR Sword of Excellence, PRCA Outstanding Consultancy Practice awards, and multiple Sabre and MEPRA honours. Under his leadership, Four was named Middle East Agency of the Year four times in a decade. He holds the rare distinction of being named a Fellow by both the PRCA and MEPRA, the only person to achieve this dual recognition.Today, Ray leads communications services across the Four group and spearheads Four's strategic adoption of AI across communications and PR, translating emerging technology into tangible competitive advantage for clients. He is past Chair of the PRCA and of the Middle East Public Relations Association.