Moussa Beidas

With a foundation in design and a career as a digital strategist, Moussa has shaped experiences for industry leaders like Google Fiber, Apple, and Microsoft from global hubs in London, New York, and Dubai.Before joining PwC, he founded one of the regions first fintech startups and patented a methodology with global media coverage on CNN, CNBC and The Financial Times.At PwC, he led the Ideation team in the Digital Services division, significantly influencing PwC's ideation practice and one of the founders of the firms GenAi division. He has lead several Government first project with GenAi and is spearheading regional GEN Ai transformation across multiple government sectors across the GCC.