Mohaned Lafi

Leading Four Agency Worldwide's MENA operations, advising organisations that move people, products, energy, capital and ideas across borders. Working with leaders in aerospace, defense, energy, logistics, government and technology across the Middle East and beyond.Over 14 years, Mohaned has built specialist knowledge across a range of future industries, including aviation, aerospace, defence, smart cities, fintech, real estate and clean energy, with deep expertise in B2B, government and high-scrutiny sectors. His portfolio spans global and regional clients including Airbus, Masdar, Honeywell, Agility, EDGE Group, Alvarez & Marsal, Dubai Airshow, Landmark Group, Menzies Aviation and IATA, alongside long-standing partnerships with PIF subsidiaries, NEOM, the Emirates Nuclear Energy Corporation, Etihad Airways, Abu Dhabi Airports, the Dubai Airport Freezone Authority and the Global Aerospace Summit.Mohaned specialises in executive coaching, public speaking training and crisis communications planning for C-suite leaders across the region. He has moderated high-profile events and delivered webinars and conference sessions on the future of marketing and communications with a particular focus on AI. He was recognised in the PR Week Power Book for the Middle East in both 2024 and 2025. Mohaned has served as a MEPRA Awards judge since 2023 and has contributed to more than 30 MEPRA wins. He was named the Middle East's Young Communicator of the Year by MEPRA in 2015, joined Four in 2012 as part ofits graduate trainee scheme, and has served on the MENA management board since 2018 and Four's global executive committee since 2025.