Mashhour Bedaiwi

Mashhour is a seasoned technology leader with over 18 years of experience in the enterprise applications space, with deep expertise spanning development, consulting, enterprise architecture, presales and value advisory. Currently serving as Director of Enterprise Architecture at Salesforce, he operates as a Field CTO. In this capacity, he guides enterprise strategy and large-scale digital transformations for a diverse portfolio of cross-industry clients throughout KSA and across the region.Previously, his most recent role was Director - Technology & Shared Services at Alat, a PIF portfolio company, where he focused on the establishment and scaling of Shared Services and its capabilities, shaping the Shared Services strategy, and driving Alat's innovation agenda. Prior roles included Director of Value Advisory at SAP, where he worked closely with key clients to develop organization-specific digital transformation business cases and solution roadmaps based on industry benchmarks.Mashhour's passion lies within building high-performing teams, by fostering a culture of collaboration, innovation, and continuous improvement to achieve transformational outcomes.