Leading international integrated agency Four Agency Worldwide guides participants through four practical ways to transform marketing and creative campaigns with AI. The session shows how responsible AI techniques, including synthetic focus groups, GEO (generative engine optimisation) and AI-powered message delivery, can be put into action today.Beneficial for marketers, creatives and communicators delivering campaigns for brands and organisations.Outcomes:• Discover new tools and techniques to superpower your marketing• Explore global best practice from a leading AI-powered agency• Gain practical tips you can put into action straight away• Learn how the world of AI search has fundamentally changed and how synthetic focus groups are creating major new opportunitiesKEY FOCUS AREASFour practical ways to put responsible AI to work in a campaign, one per speaker.1. Winning visibility in AI searchHow audiences now use AI to search for and evaluate brands and what this means for staying discoverable, credible and accurately represented in AI-generated answers alongside traditional search and media.2. Synthetic focus groups and precision audiencesUsing data-grounded personas and conversational agents to test messages, creative and content with representative audiences before a campaign goes live.3. AI-powered message delivery and campaign executionPractical, governed workflows for producing and delivering campaign content faster with AI, without losing message discipline or human oversight.4. AI creativity in marketingHow to supercharge your campaigns with AI-enabled insights, creativity and amplification