Dr Saket Kumar has 18+ years of experience as an innovative analytics practitioner and a thought leader. As a Chief Data Scientist of Global Professional Services at Google, he leads a team of data scientists focused on improving marketing effectiveness of top tier clients. Through his work in marketing analytics he has been trusted advisor to senior executives in a number of vertical including technology, cpg, telecom, and auto. Dr Saket has broad and deep understanding of designing analytical solutions to effectively address challenges that executives face.