Rida is a Research Scientist at Google where she studies AI technologies in the Global South. She is currently researching questions of responsible deployment of generative AI like text-to-image models, particularly about building evaluation frameworks and datasets that are inclusive of global cultures.  She is passionate about bringing in community-centered methods and humanistic ways of knowing into AI research. She is thus constantly exploring possibilities of designing AI technologies that build on and respect the situated expertise and knowledge of local communities.  Her past research has examined mobility platform and gig work algorithms in Jakarta, looking at the failures and frictions of these technologies in a non-western context. She completed her PhD in Computational Urban Science and Masters in Urban Studies from MIT.